The Marketing Committee meet twice a year to exchange successful ideas and best practice.
Along with this, the group produces three magazines a year reflecting the specific trading seasons, this considered at the marketing meeting and at the Beautiful Garden editorial committee that meets more often and, which has editorial control.
With a circulation of more than 4 million, Beautiful Gardens is the UK’s most-read gardening magazine – but is far from mass market in its approach. Customers regard it as an annual treat that is truly local due to the inclusion of regional pages for each of the Tillington Group’s 11 garden centres and bespoke branded covers. Published in spring to kick off the gardening season, Beautiful Gardens is packed with inspiring, helpful content and stunning original photography that’s designed to drive footfall in store and deliver results.
Across the UK, a visit to the local Tillington Group garden centre has become a much-anticipated Christmas tradition, and re-enforcing the reasons to go is Beautiful Christmas magazine. It heralds the start of the festive trading season with 36 pages that showcase must-have products, gifts and ideas to capture the imagination of around 2.5 million households. Beautiful Christmas has proved its ability to bring the festive selling period forward, driving customers in store and increasing demand and sales for featured items.
Beautiful Summer is an exciting new publication launched in 2016 by the Tillington Group. Door-dropped in May, it follows up the spring edition of Beautiful Gardens magazine, driving customers in store with content covering outdoor living (furniture, barbecues etc), plants and garden care. Targeted to over 2 million UK households, the magazine offers 16 inspirational pages packed with must-have products and ideas to help readers get the most from the summer months.